Community Research ServicesMarket Research Division — Market Feasibility Studies
Our primary product, the market feasibility study, is our most in-depth report. It typically covers field research findings, demographic and economic trends, current and future supply options, statistical demand forecasts, and specific conclusions and recommendations for each project. In addition to being widely accepted by a number of conventional lenders, our reports meet and exceed the guidelines stated in Qualified Allocation Plans for various LIHTC programs across much of the U.S.
Types of market studies:
- Market rate rental developments
- LIHTC rental housing
- Other government subsidized rental housing developments (Rural Development and HUD projects)
- Student Housing
- Condominiums
- Single Family/Owner-Occupied subdivisions
- Senior-only rental facilities
- Independent
- Congregate-care
- Assisted living
- Continuum of care
- Mixed developments (integrated family and senior)
Turnaround Time: Typically four to five weeks
Pricing: $3,500 to $6,500 for most studies, depending on type and size of community
Information Included:
The following information is included in a typical market feasibility study. This data is generally provided at the Minor Civil Division or Census Tract level of the subject project, as well as the market area and county:
- Project description
- Executive summary
- Primary and secondary market area delineation
- Community profile
- Economic and social characteristics (employment and county business patterns; employment and unemployment trends)
- Demographic trends (population and household trends and projections)
- Income trends (overall median income and by tenure when available; historical and projected income distribution)
- Supply analysis (all rental developments within market area with additional analysis on comparable properties; occupancy rates)
- Demand forecasts (current year and two-year demand projections)
- Statistical ratios (absorption rate, capture rate, and penetration rate)
- Thematic maps (state; market area; census tract; local features; median income by tract; comparable project locations; demographic mapping)