Community Research Services

This service includes the preparation and investigation of targeted market segments, in order to assess the potential market depth for a specific proposal, or to measure resident satisfaction within an existing project. In many cases, survey research and focus groups have provided that “additional insight” into a market or an existing housing facility that aids in demonstrating demand or need for a particular housing alternative. Because of this product’s in-depth nature, the information and knowledge gained from this type of research leads to the most appropriate conclusion or recommendation for a proposed project, and allows adjustments to be made before any significant financial or other commitments occur.

Among these customized services include the following:

• Questionnaire development
• Mail/telephone surveys
• Data collection and tabulation
• Focus group recruiting
• Focus group moderation

Turnaround time, pricing and information included in project vary depending on scope.